As Principal Design Manager Ton was responsible for the revitalization of the brand identity and design for several upgraded and new packaging programmes, retail and e-commerce design for Vidal Sassoon (Hair Care) in Greater China. The objective was to premiumise and upgrade the brand in order to meet the increasingly demanding expectations of the young Chinese target consumer. Styling & Treatment

© Procter & Gamble Greater China (design agencies: Saatchi Shanghai, Nice Ltd. Tokyo)

ton van bragt design