Design Team was commissioned to develop a new logo and brand identity for this brand under the Malaysia Convention & Exhibition Bureau (MyCEB), a venture of the Ministry of Culture and Tourism. This project delivered a wide range of applications, including a comprehensive brand identity manual. Ton proposed to the Board to develop a separate new identity for MyCEB as well, in order to project a consisted brand image across its businesses. This proposal was adopted and implemented.
Creative input from Albert Leeflang