In 2013 Design Team was invited to develop a new logo and brand identity for this brand under the Malaysia Convention & Exhibition Bureau (MyCEB), a venture of the Ministry of Culture and Tourism. This exercise resulted in a wide range of applications and a Brand Manual. Ton proposed to the Board to develop a separate new identity for MyCEB as well, in order to project a consisted brand image across its business. This proposal was adopted and implemented.
client: malaysia major events
project: logo, brand identity and collaterals