Philips launched a new brand identity in 2014. Ton was assigned to develop the brand guidelines for Philips Mobile Phones. This project required Ton to attend briefings and workshops in Shanghai and Hong Kong. The development and finalisation of the project was done in Malaysia. The guidelines provided a basis for roll-out across China and Russia. Photography by Ton.
client: philips design / mobile phones
project: integrated marketing communication program
location: shanghai / china
Photography: Ton van Bragt
© Royal Philips NV