Design team was commissioned to design a logo for the summit. In true design team fashion the brief was expanded to a full blown event identity styling. The team took the basic graphic elements of digital coding (0-1-1-0-0 …) and applied these on a variety of applications, from print collateral to video screens, from movable objects in the hotel lobby. Guests were impressed and 80% of the participants raved about the event design with the element of fun and excitement injected. Design team was invited to design the next summit identity to be held in Bangkok. This was cancelled last minute due to the 9/11 events.
Watch the event theme here:
the sound theme was composed by marcel heijnen in singapore
client: microsoft / business software alliance
project: event identity sps / software policy summit
location: kuala lumpur mandarin oriental hotel
design team malaysia, with creative support from Studio Dumbar, the Netherlands