Procter & Gamble

As Principal Design Manager responsible for the revitalization of the brand identity, and design for several upgraded and new packaging programmes, retail and e-commerce design for Vidal Sassoon (Hair Care) in Greater China. The objective was to premiumise and upgrade the brand in order to meet the increasingly demanding expectations of the young Chinese target […]

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Microsoft

Design team was commissioned to design a logo for the summit. In true design team fashion the brief was expanded to a full blown event identity styling. The team took the basic graphic elements of digital coding (0-1-1-0-0 …) and applied these on a variety of applications, from print collateral to video screens, from movable […]

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Local Dutch Hong Kong

Introduction Business of Design Week Hong Kong 2008 / Local Dutch exhibition graphics and collateral. As part of the Business of Design Week a small group of Dutch designers in Hong Kong established “Local Dutch”. This brochure and exhibition had as main objective to introduce the group. Pimpin’ Dutch Everyone has cherished objects that are […]

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Kuala Lumpur City Centre

“Design Team, led by creative director Ton van Bragt, was selected for its international experience with large scale projects and familiarity with local culture. … to come up with the design concept and graphic exhibits for the 20,000 sq ft exhibition space … The Marketing Centre was completed well below budget ” Nina Halim Rasip […]

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Jaya One Petaling Jaya

Design Team Malaysia was commissioned to develop and implement a extensive wayfinding program for this existing mixed development in the outskirts of Kuala Lumpur. Objective was to drive traffic to the venue, retain visitors and tenants and encourage recurring visits by creating a good traffic flow and an engaging and pleasant environment. The project was […]

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Philips Design / Lighting

Philips Lighting was losing market share to local Chinese competitors. Ton was commissioned by Philips Design in Hong Kong to undertake a project with the objective to bring back the Philips proposition as being the most reliable partner with a superior product offer. A comprehensive program was developed, ranging from visual and verbal communication assets […]

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