Procter & Gamble

As Principal Design Manager responsible for the revitalization of the brand identity, and design for several upgraded and new packaging programmes, retail and e-commerce design for Vidal Sassoon (Hair Care) in Greater China. The objective was to premiumise and upgrade the brand in order to meet the increasingly demanding expectations of the young Chinese target […]

Share

Malaysia Major Events

In 2013 Design Team was invited to develop a new logo and brand identity for this brand under the Malaysia Convention & Exhibition Bureau (MyCEB), a venture of the Ministry of Culture and Tourism. This exercise resulted in a wide range of applications and a Brand Manual. Ton proposed to the Board to develop a […]

Share

Philips Beauty packaging guidelines

Philips Design Amsterdam engaged Ton to develop Packaging Identity Guidelines for the Philips Global Beauty category. The objective was to streamline and rationalise the extensive packaging portfolio in and easy-to-navigate guideline document in order to create visual consistency amongst all pack expressions, in compliance with the Philips Master Brand guidelines. The project was completed within […]

Share

Doesignen

Ton van Bragt Design was responsible for the design of this publication. “Doesignen” is an initiative from Jeroen Frumau and Leon Klinkers. “A more participatory and conditioning approach, in which exploratory and experimental ‘movements’ are made, can lead to more sustainable, broadly (socially) accepted and economically responsible solutions. An approach in which design principles, creativity, methods […]

Share