Introduction Business of Design Week Hong Kong 2008 / Local Dutch exhibition graphics and collateral. As part of the Business of Design Week a small group of Dutch designers in Hong Kong established “Local Dutch”. This brochure and exhibition had as main objective to introduce the group. Pimpin’ Dutch Everyone has cherished objects that are …
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Philips launched a new brand identity in 2014. Ton was assigned to develop the brand guidelines for Philips Mobile Phones. This project required Ton to attend briefings and workshops in Shanghai and Hong Kong. The development and finalisation of the project was done in Malaysia. The guidelines provided a basis for roll-out across China and …
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Design Team Malaysia was commissioned to develop and implement an extensive wayfinding program for this existing mixed development on the outskirts of Kuala Lumpur. Objective was to drive traffic to the venue, retain visitors and tenants and encourage recurring visits by creating an improved traffic flow and an engaging and pleasant environment. The project was …
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Philips Lighting was losing market share to local Chinese competitors. Ton was commissioned by Philips Design in Hong Kong to undertake a project with the objective to bring back the Philips proposition as being the most reliable partner with a superior product offer. A comprehensive marketing program was developed, ranging from visual and verbal communication …
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In 2014 Design Team was invited to develop a new logo and brand identity for Malaysia Major Events under the Malaysia Convention & Exhibition Bureau (MyCEB), a venture of the Ministry of Culture and Tourism. This exercise resulted in a wide range of applications and a Brand Manual. Ton proposed to the Board to develop …
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Petronas Dagangan is the marketing division of this state-owned oil company. A corporate identity, developed in 1974, had not been maintained well. In the light of the global business expansion a brand identity revitalisation was required to be on par with other large international competitors. A initially small task grew into a 4 year project, …
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The development of this large scale packaging identity system was undertaken by members of Philips Design in Hong Kong, Amsterdam and Eindhoven. Ton was engaged for his expertise and was involved in numerous workshops in Hong Kong. The program was rolled out globally. © Royal Philips NV
After a six year tenure at Studio Dumbar Ton started his own design firm in 1991. As he was a key designer in the development of the PTT Nederland brand identity they commissioned Ton to develop a ‘logo implementation guideline’. “The brief was to design a poster to put on the wall, but I thought …
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After relocating from The Netherlands to Kuala Lumpur with Ming, we established Ming Tung Graphic Design Team in 1994. Together with the team, we delivered a wide range of brand design solutions for small and large local enterprises and international corporations. Following is a small selection. © ming tung graphic design team MyCEB-MME_guidelines_FA_lowres_310314 Design Team …
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Product range marketing campaign identity for philips audio division. Created and produced in Hong Kong. © Royal Philips NV
