Procter & Gamble Greater China

As Principal Design Manager Ton was responsible for the revitalization of the brand identity and design for several upgraded and new packaging programmes, retail and e-commerce design for Vidal Sassoon (Hair Care) in Greater China. The objective was to premiumise and upgrade the brand in order to meet the increasingly demanding expectations of the young …

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Malaysia Major Events

Design Team was commissioned to develop a new logo and brand identity for this brand under the Malaysia Convention & Exhibition Bureau (MyCEB), a venture of the Ministry of Culture and Tourism. This project delivered a wide range of applications, including a comprehensive brand identity manual. Ton proposed to the Board to develop a separate …

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Philips Beauty packaging guidelines

Philips Design Amsterdam engaged Ton to develop Packaging Identity Guidelines for the Philips Global Beauty category. The objective was to streamline and rationalise the extensive packaging portfolio in and easy-to-navigate guideline document in order to create visual consistency amongst all pack expressions, in compliance with the Philips Master Brand guidelines. The project was completed within …

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Microsoft / Business Software Alliance

Design team was commissioned to design a logo for the summit held at the Kuala Lumpur Mandarin Oriental. In true design team fashion the brief was expanded to a full blown event identity styling. The team took the basic graphic elements of digital coding (0-1-1-0-0 …) and applied these on a variety of applications, from …

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