Philips Beauty packaging guidelines

Philips Design Amsterdam engaged Ton to develop Packaging Identity Guidelines for the Philips Global Beauty category. The objective was to streamline and rationalise the extensive packaging portfolio in and easy-to-navigate guideline document in order to create visual consistency amongst all pack expressions, in compliance with the Philips Master Brand guidelines. The project was completed within […]



Ton van Bragt Design was responsible for the design of this publication Doesign – ‘Designdoing is the new thinking’. This is an initiative from Jeroen Frumau and Leon Klinkers. “A more participatory and conditioning approach, in which exploratory and experimental ‘movements’ are made, can lead to more sustainable, broadly (socially) accepted and economically responsible solutions. An […]

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